E commerce generates $1.2 million revenue in every 30 seconds



Assocham-Deloittena has done a joint study about the revenue generated by the E-commerce Industry and according to this study about $1.2 million revenue is generated in every 30 seconds with FB, Pintrest and Twitter which contributes to $5483, $4504 and $4308 respectively.

Social media platforms are significantly being used for selling products online and are playing major role for e commerce industry in generating revenue for them.

The maturity of social media platform and its reach across the world has increased which makes it suitable platform for online sales and promotion.

In social media pages you can see information about the new and latest products along with user reviews and ratings of the product, recommendations.

E-tailers can create brand awareness by responding to customer queries by promoting seasonal offers on social networks so that they can reach maximum number of people and acquire new customers.
Assocham secretary general, D.S. Rawat said that the e-tailers have even started to motivate customers with reward points to provide feedback and reviews about the products on social networks.

Social media uses direct links to e-commerce sites which provide all the details about the products like description, availability status, pricing, delivery and access to reviews and feedback posted by other customers.

Social media optimization is being used by almost all companies and e-commerce firms to sell their products and bring awareness by engaging them through advertisement, developing a community of trusted users.

Online payment has also played a major role in the sale of a product through site with various other options like cash on delivery payments making it a smoother process of buy and sell.

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